The Christmas Chicken
December 18th, 2008 Posted in Economy
A dear friend of mine, Lois Geller, decided to send out a slightly different Christmas card this year.
With all of the depressing news this year, she needed to do something to inspire people.
So, she approached Donal Sexaur, a great artist, and asked him to come up with something that represented “new beginnings”. He surprised her with a chicken.
She tells me the response to the card has been incredible, including from a marketing head at the Post Office.
Sometimes it pays to be different…
Lois is a direct marketing legend, and her human approach to marketing has won her many awards over the years.
Check out her story here. She’s also giving away the original painting…
