Moms Gone Mad
November 18th, 2008 Posted in All about Vancouver
Motrin learned a valuable marketing lesson this week – there are two groups you don’t want to make light of – Democrats and Moms.
The video was a new online ad launched over the weekend for the company’s pain reliever Motrin.
The commercial was targeted at mothers who need relief from back pain from carrying — or, as the ad says, wearing — their babies in a sling.
I also hear it’s International Baby Wearing Week… oops.
Here’s the offending ad:
And here are a sampling of the reactions:
Line of the day: “I’m not easily offended”.
