The Secrets Of Vancouver BC, Canada

Moms Gone Mad

Motrin learned a valuable marketing lesson this week – there are two groups you don’t want to make light of – Democrats and Moms.

The video was a new online ad launched over the weekend for the company’s pain reliever Motrin.

The commercial was targeted at mothers who need relief from back pain from carrying — or, as the ad says, wearing — their babies in a sling.

I also hear it’s International Baby Wearing Week… oops.

Here’s the offending ad:

And here are a sampling of the reactions:

Line of the day: “I’m not easily offended”.